Sunday, December 29, 2019
Business Plan on The Luxury Resort for Pregnant Women
Executive summary Luxury Resort The luxury resort is a restaurant offering pregnancy packages for expectant woman who are almost delivering. It was established two decades ago and it is for baby moon vacation. The services offered in the SPA luxury resort is prenatal massaging treatments, which are part of the romantic package to make them feel appreciated before delivering. The target market is wide because it aims at expanding to all parts of the world. Its first operations or services were started in Northern America and Europe (Kotler Armstrong, 2010, 56). Pregnant women in these regions who were interviewed appreciated the services the firm provided. This is a perfect baby moon trip to them as they prepare to give birth. Women have been enjoying the romantic moons at the resort before delivering. The hotel have been improving its services to become special and fulfilling by meeting their needs and desires. Other services offered are spa treatment for pregnant women to become mothers, hallmarks of romantic getaways that are tailor made to suit the needs of the expecting couple (Monroe, 2003, 78). The main goal and objective of the resort is to expand its markets by 12% every year, increase customer base by 23% annually, and to improve the quality of the services to counter competition, which is piling up. The top management and the staff of the resort are not only qualified but also committed and dedicated in their service delivery. The team members are John James, Ronald Mark, Jane Joe, Reuben Smith, and Mclaren, Beatrice, Williamson, Johnson, Peterson, and McDonald. They the people who will utilize the resources depending on the budget provided (Kotler Armstrong, 2010, 57). Strategies used by the luxury resort Product strategy This is the strategy used by the resort to attract and to offer quality services to the customers in all target markets and regions. The services are tailor made to suit the needs of the expecting couples. The services provided are of high quality due to the advanced technological equipment and tools in the resort. The variety of the services provided by the resort is a strategy used to attract more customers to the firm. The check up too is an added advantage to the clients provided by the nurses and medical practioners to advise them more appropriately on what they should do (Monroe, 2003, 79). The rooms are spacious and all facilities provided making them more attractive. The product or service strategy is effective and efficient because it has made the existing customers to be loyal and trust worthy to the firm. This has made the company to gain competitive advantage and customer increase of 23% every year. This strategy has been left to John James one of the team members to ensure the services provided by the company meet all the customer’s requirements (Kotler Armstrong, 2010, 58). Price strategy Price is the amount or the value a customer pays for the product or service. The company may decrease or increase the price of the services depending on the competition and quality of services. This pricing strategy is where the firm conducts a market research to know what the competitors offers and what the customers want. The luxurious resort usually offer its services at a lower price compared to its competitors. This is a strategy because customers are always sensitive to the prices offered by the firms in the market (Monroe, 2003, 80). The luxury resort charges are lower; hence has made the company gain competitive advantage over other firms. This strategy is important to the company because it has made it become a market leader; hence dominating the entire market of Europe, Middle East, China, and Northern America. This responsibility has been assigned to the two senior marketers in the, Ronald Mark, and Jane Joe. They are the ones to advise the top management on how to price the services offered. They must conduct research assisted by other junior staff where they must provide a comprehensive report to the firm on what should be done (Kotler Armstrong, 2010, 59). Place or distribution strategy Place is the location where the product can be purchased or service can be provided. It is commonly known as distribution channel. The firm has utilized this strategy effectively and efficiently and it has helped to bring the services to our targeted customers and potential customers closer. It has opened many branches in many countries such as the Clarence in Dublin, Ireland, commonly known Baby moon dine in style packages, pre and postnatal massages offered in Raffles Vier Jahreszeiten in Hamburg, Germany, prenatal massaging at Raffles Vier Jahreszeiten in Hamburg, Germany, Spa prenatal treatment offered at Landmark in England and baby moon package (Kotler Armstrong, 2010, 60). In addition, Pregnancy Spa Treatment Package is offered at Hotel grand Bretagne in Greece, Burj al Arab in Dubai, New beginnings treatment, maternity massaging offered at Ritz Carlton in Dubai and Doha. Pregnancy massaging, and treatment offered at Madinat Jumeirah in Dubai, pampering massaging treatment at Park Hyatt in Dubai, total indulgence treatment packaging at Sheraton La Caleta Resort and Spa in Tenerife, Spain. This responsibility of ensuring place or distribution strategy achieves the best are Reuben Smith, and Mclaren (Monroe, 2003, 81). Promotion strategy Promotion is the communication that marketers use in the marketing place. The firm uses the four distinct elements of sales promotion, personal selling, public relation, and advertising. For the firm to make its products known to its customers and potential customers mostly uses advertising. Advertising is any form of communication that is paid for by the company such as using the TV, radio, billboards, and internet advert through print media such as magazines  (Kotler Armstrong, 2010, 61). The company has been able to use sponsorships and social responsibility such as helping the bright but needy students in the society and paying hospital bills for those who are unable due to poverty. Some times, they held some exhibitions and conferences to explain their services to the potential customers in all the target markets. The people in charge of ensuring the promotion strategy achieve its intended purpose are Beatrice, Williamson, and Johnson (Monroe, 2003, 82). People The people involved in the consumption of the services of the company are important. For instance, consumers, management, workers etc are the pillars for the success of the firm (Kotler Armstrong, 2010, 62). This has helped the company to define the market segmentation e.g. demographic segmentation. This has helped the people who benefit from the Spa services especially the women who are almost delivering get quality services. The person in charge of this strategy is Peterson. He is the one to find out what people want (Monroe, 2003, 83). Physical evidence This marketing strategy is to ensure effective communication and customer satisfaction at all times in all target markets. When customers are satisfied with the services provided by the luxury resort, they will become loyal to the firm. This responsibility is left to McDonald to ensure the strategy achieve its intended purpose (Monroe, 2003, 85). Process This is the mechanism, procedure, and flow of activities where services are used. This also includes how the product or services will reach the end user and its reactions. The process should be reliable and serve the purpose intended. This responsibility is left to Jane Joe and Reuben Smith to ensure the strategy achieves its intended purpose (Kotler Armstrong, 2010, 63). BUDGET ALLOCATION Items                                                                         $ Promotion                                                              20000 Expansion and growth                                           400000 Wages and salaries                                                30000 Equipment                                                              20000 Research                                                                 40000 Transport                                                                10000 Bill payment                                                           5000 Technology                                                             10000 Total                                                                       535000   These budget will be funded by the firm’s assets and loans borrowed from banks and other financial institutions. References: Kotler, P. Armstrong, G. (2010). Principles of Marketing 13E. New York: Pearson Prentice Hall. Pp. 56-63 Monroe, K. B. (2003). The Pricing Strategy Audit. New York: Cambridge Strategy Publications. Pp. 78-85
Saturday, December 21, 2019
The Reservation Land For Native Americans - 980 Words
Poverty Imagine a life where the government legally owns all your assets, and you report to a special bureau set up to handle your affairs. The land you live on is held in trust, and each exhausting step you take to climb out of poverty is snagged in mountains of legal red tape. In 1831, Chief Justice John Marshall started Native Americans along the slippery slope to poverty when he established a federal doctrine that assigns the government as trustees of Indian affairs. The reservation lands set aside for Native Americans are often the poorest, least desirable areas; better suited for ranching than farming. Since most Native Americans don’t own their homes, or the land they are on, they can’t mortgage their assets to get a loan like other Americans. Even the reservation lands with valuable natural resources can seldom reap any financial gains, due to the notoriously slow progress of bureaucracy. Delays or inability to acquire permits for energy development on Indian lands renders any natural resources â€Å"dead capital,†and unable to generate desperately needed income for impoverished tribal communities (Forbes). In Sherman Alexie’s book, â€Å"The Absolutely True Diary of a Part-Time Indian,†the reader experiences firsthand the overwhelming devastation poverty wreaks on the lives of those living on a reservation. The story’s awkward teenage narrator, Arnold, expresses frustration when he shares how he l ives â€Å"with his poor-ass family on the poor-ass Spokane IndianShow MoreRelatedNative Americans During The European Settlers920 Words  | 4 PagesAmerica--a promising land for the European settlers was a home to many Native Americans tribes. Slowly, as settlers migrated to the U.S, they began to expand into lands owned by the Native Americans for hundreds of years back. 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History ofRead MoreThe Treatment of Native Americans on Reservations1437 Words  | 6 PagesThe Treatment of Native Americans on Reservations Ever since white men came to the New World, they were never at peace with the native peoples. One of the first white men to come to North America was Sir Walter Raleigh, who took the Indians he met as slaves as early as 1584. In the years that followed, settlers forced the Native Americans further and further west. By the year 1850, there had been many attempts at peaceful negotiations and uprisings on both sides, but the government eventually decidedRead MoreThe Dawes Severalty Act of 1887826 Words  | 3 PagesThere has been much documentation on the plight of Native Americans throughout the beginnings of this nation. In spite of the attempts by the early government of the United States, the culture of many Native American tribes has survived and even flourished. 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When Europeans arrived they tried to alter the way Native Americans lived their lives to resemble their way of living. The Natives did not respect this because they had previously built a lifestyle in America that they wish not to be transformed. The two cultures had different opinions about government, religion, land, and society. Due to the many differences between the Native and European peopleRead MoreThe Discovery Of The 19th Century1511 Words  | 7 Pagescentury Americans saw it as their duty to accomplish what many might believe to be unrealistic, to connect North America from coast to coast. Manifest Destiny is a term that describes the attitude that many Americans had during this era of transformation and progression. Americans claimed the ri ght to bring civilization westward and transform the unknown world into a land where men could live and be free. However, with this movement of progression Westward meant destruction for many Native AmericansRead MoreNative American Cruelty Essay1180 Words  | 5 Pagesyears Native American removal has caused a lot of pain and suffering for many Indians in America. How we have treated Native Americans in the past is an embarrassment to our history. Removing Native Americans from their land when we first settled here was wrong because we caused them a lot of hardships, took something from them that wasn’t ours to take, and in the end we all the pain and suffering we caused them was really for nothing. People still believe today that taking away their land was theRead MoreThe Treatment Of Native Americans1426 Words  | 6 Pagesinsulting the Native American people with poor excuses. This paper will discuss the fairness of the treatment of Native Americans in America by the US government over the years, and consider the effects of this treatment and abuse even today. It will look into the lives of those living on the Reservations, the Native Americans who have moved into an urban society. It will be explained by researching how they are being treated even in modern times. The cruel treatment of Native Americans is nothingRead MoreDiscrimination Against Native American Indian1588 Words  | 7 PagesThroughout history there have been many minority cultures. Americans first minority group was that of the Native American Indian. The claim made in 1492 by Columbus of being the first to discover America, was the first discrimination against the Native American Indian. How can one claim to discover a body of land when there are already inhabitants on that land? This was just the beginning of the discrimination against Native Americans and this discrimination continues to this day. When European
Friday, December 13, 2019
The Return Midnight Chapter 44 Free Essays
On the smal est moon of the Nether World fine ash was fal ing. It fel on two already ash-covered bodies. It fel on ash-choked water. We will write a custom essay sample on The Return: Midnight Chapter 44 or any similar topic only for you Order Now It blocked the sunlight so that an endless midnight covered the moon’s ash-coated surface. And something else fel . In the smal est imaginable droplets, an opalescent fluid fel , colors swirling as if to try and make up for the ugliness of the ashes. They were tiny drops, but there were tril ions upon tril ions of them, fal ing endlessly, concentrated over the spot where they had once been part of the largest container of raw Power in three dimensions. There was a body on the ground on this spot – not quite a corpse. The body had no heartbeat; it did not breathe, and there was no brain activity. But somewhere in it there was a slow pulsing, that quickened very slightly as the tiny drops of Power fel upon it. The pulsing was made up of nothing but a memory. The memory of a girl with dark blue eyes and golden hair and a smal face with wide brown eyes. And the taste: the taste of two maidens’tears. Elena. Bonnie. Putting the two of them together they formed what was not exactly a thought, not exactly a picture. But to someone who only understood words, it might be translated: They are wiating for me. If I can figure out who I am. And that sparked a fierce determination. After what seemed like centuries but was only a few hours, something moved in the ash. A fist clenched. And something stirred in the brain, a self-revelation. A name. Damon. How to cite The Return: Midnight Chapter 44, Essay examples
Thursday, December 5, 2019
Byzantine Empire free essay sample
But according to document 2 Justinian was hypocritical, secretive by temperament, and two faced. But he was very clever and had a great ability to hide his real opinion. Justinian had such a great power over his empire that he was able to make the people of Constantinople convert to the Christian religion, making them believe in only one God. According to document 3 the emperor was equal to all men in nature of his body, but in authority of his rank he is similar to God, who rules all. What this really means that in eyes of others, Justinian was seen as a godly figure himself, in that he would tell people how to live. Justinian more than anything wanted to restore the Roman Empire, and while restoring it he wanted to include much of the Roman fortifications used in the old Roman Empire. As shown in document 5, Justinian built the Hippodrome which was modeled after The Circus Maximus. We will write a custom essay sample on Byzantine Empire or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Justinian started restoring the Roman Empire by trying to conquer the land that first belonged to the eastern Roman Empire. He gained back southern Spain, all of Italy, and northern Africa. Once he started gaining all this land he had to start to find a way the gain back all the money he spent on conquering land. As shown in document 6, The Byzantine Empire reached its greatest size under Justinian. Because of the location the Constantinople, Justinian had a great advantage because it was right in the center of two cross roads between Asia and Europe, so the empire gained a lot of money in trade because if its location. Because of all these advantages of Constantinople, it was known as the center of power. Without all the contributions Justinian made, the Roman Empire probably wouldn’t have been rebuilt. Out of the many contributions that Justinian gave to the Roman Empire a few stand out. One of the many contributions Justinian made was the building of the Hagia Sophia which was a huge dome like building that when entered gave people the influence of god. In document 3 the Hagia Sophia is described as a spherical-shaped dome that is exceedingly beautiful. The entire ceiling is covered with pure gild, which adds glory to the beauty. The Hagia Sophia was known as a place of god, a place where people worshiped god. This was important because it taught people how important religion was in their lives and the beauty it can bring. Another contribution Justinian gave to the Byzantine Empire was his code of law; his laws kept the empire in order and told people the way to live. According to document 1, people were finding the laws obscure because they had become for more numerous than they should be and in obvious confusion because they disagreed with each other. Justinian preserved them in the Legal Code of Emperor Justinian by controlling their discrepancies with the greatest firmness. That means that he controlled their conflicting ideas by creating this code of law. Justinian created the laws so that everybody had fair rights. Justinian’s main goal in rebuilding the empire was to preserve the Greco-Roman culture. Justinian kept some of the old Roman traditions but fixed them to fit the requirements for the new empire, for example, laws were rearranged to become fair to everybody because many citizens didn’t agree with them and new buildings and structures were constructed which lead to a lot trade and cultural diffusion. Justinian made a large impact to the new empire.
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